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14Aug

STEADY IN THE ALLEY, IN CUP PHU HOA

Cup Phu Hoa is the first local Cup store located in an alleyway in Thu Dau Mot – a bustling urban area that still retains its rich local architecture and culture. When they first stepped into the old space, the Cup team envisioned building a local Cup store that would unite the people and culture of the Cup family.

Welcoming you with a concrete patio, red volcanic rock, and the shade of lush trees, the outdoor setting of Phu Hoa Cup harmonizes with each casually placed long wooden bench, wooden benches around planters, and the front and side yards, creating a charming atmosphere that draws you closer to intimate conversations. Rebuilt from an old house frame, Phu Hoa Cup features red tile roofing and high ceilings for a spacious and cool experience. The red tilework is recreated at the Cup’s bar counter, resulting in an overall interior and exterior blend of brown wood, red tiles, and refreshing greenery.

Driven by a desire to create a space that embodies and fosters a sense of community and traditional village culture within the urban environment, Phu Hoa Cup continues to meticulously care for its garden, courtyard, furniture, and the shared spirit of its residents. Upon arriving, residents feel the vibrant atmosphere and collective spirit of the community, a space that provides a warm and effective sense of community interaction.

Cup Phu Hoa is charming and peaceful within its small alleyway, but once it leaves the narrow lane and merges onto the main road, it returns to the bustling city life.

Cup Phu Hoa
Old address: 25 Alley 63, 30th April Street, Phu Loi Ward, Ho Chi Minh City
Status: Closed